Wednesday, February 27, 2008

ASG Kickoff US Tour w/ Fu Manchu!

Kickoff US Tour w/ Fu Manchu, Tonight at San Francisco's Noise Pop Festival!

ASG combine a number of ’90s alt-metal influences with their own songwriting style to create an album with Win Us Over (Volcom) that stands out from today’s chug-dominated metal scene. Tool-style riffing lays the foundation for a more straight-up, driving rock attack that rarely relents throughout the entirety of the disc. Win Us Over ends up being like a trip through ’90s alt-metal history with a dose of modern Sabbath-revival stonerism thrown in for good measure. Definitely check this record out if you like your metal big and juicy. -

ASG have stumbled upon a goosebump-raising formula that combines the sludgiest swamps and sunniest sunshine. - Revolver Magazine

A desperate-sounding mix of Queens of the Stone Age-like riffs balanced with catchy choruses.” - The Village Voice

Win Us Over recaptures the lost art of rocking out. There’s no air of hipster about this like a lot of their peers, just pure rock fury - Outburn Magazine

So far in the 21st century there haven’t been too many bands with an album cover that sums up their sound, but then again, most, or, none of them, are ASG (short for Amplification of Self Gratification). The Wrightsville Beach, N.C. quartet’s newest album, Win Us Over, is a vivid, psychedelic, and panoramic thrust that is just as much for the ears as it is for the aura; an experience in a colorful and dense cloth of abrasiveness. Big beefy guitar riffs and melodic foreboding are soaked in Southern roadhouse whiskey, that just might be laced with psilocybin, and are hazed out through a kaleidoscopic squall that packs a walloping sonic punch.

While the ingredients of stoner rock, psychedelic metal, and angst-ridden punk rock are transparent, ASG doesn’t fit under any particular category. Be you a fan of plain ol’ rock and roll and don sleeveless flannels while sucking down 22 ouncers and gettin’ rowdy – or enjoy waxin’ deep on the bong, Win Us Over lives up to it’s namesake and ensures that come January 22nd 2008, ASG won’t be knocking on any doors; they’ll be knocking them down.


Formed in the North Carolina coastline community of Wrightsville Beach in 2001, the riff-fueled, distortion-driven rock of ASG that can be found on their latest effort has actually been at the band's core since its inception.

Initially forming as a three-piece instrumental project, due to the lack of a dedicated vocalist, ASG were intensely focusing on devising tight, driving guitar riffs, locking guitarist Jason Shi in with the rhythm section of bassist Andy Ellis and drummer Scott Key. But as time passed and no vocalist was found, Shi was eventually forced to step up to the mic. With Shi becoming more comfortable as a frontman, the group found themselves connecting with Volcom Entertainment, who signed the band and put them in the studio in 2003, to record their debut album, The Amplification of Self Gratification.

In 2005 ASG found themselves in a proper studio with proper producers, Matt Hyde and Phil Caivano, recording their sophomore album, Feeling Good Is Good Enough, an album that summoned all the band’s potential and spawned a thunderous hard rock creation that equaled what the band had been working towards for the past 3 years.

Shortly after completing Feeling Good Is Good Enough, second guitarist, Jonah Citty, was added to help recreate the album’s sounds live, which was none too soon as the band quickly found themselves on the road with the likes of The Sword, Torche, Dwarves, and CKY.

In June 2007 ASG returned to Los Angeles to record their fourth album, entitled Win Us Over, with Matt Hyde, which was physically released (CD & 2XLP) on January 22, 2008.

"Win Us Over" Tracklist:
01 Right Death Before
02 Dream Song

03 Low End Insight

04 Glow
05 Coffee Depression Sunshine
06 The Dull Blade
07 Ballad Of Richard K
08 Taking Me Over
09 A Number To Murder To
10 Gallop Song
11 Palm Springs (features guest vocals by Blag Dahlia)
12 Win Us Over
13 Bombs Away

ASG Live!

(click above to witness the shredding)

w/ Fu Manchu and Saviours!
February 27, 2008 San Francisco, CA SLIM'S (NOISE POP)
February 29, 2008 Portland, OR HAWTHORNE THEATRE
March 01, 2008 Seattle, WA EL CORAZON
March 02, 2008 Spokane, WA THE BOULEVARD
March 04, 2008 Boise, ID THE BOUQUET
March 06, 2008 Aspen, CO THE BELLY UP
March 07, 2008 Fort Collins, CO THE AGGIE THEATRE
March 08, 2008 Denver, CO THE LARIMER LOUNGE

w/ Fu Manchu and Burning Brides!
March 11, 2008 Milwaukee, WI VNUK'S
March 12, 2008 Chicago, IL DOUBLE DOOR
March 13, 2008 Detroit, MI THE MAGIC STICK
March 14, 2008 Cleveland, OH PEABODY'S
March 15, 2008 Columbus, OH RAVARI ROOM
March 16, 2008 Toledo, OH FRANKIE’S
March 17, 2008 Pittsburgh, PA THE SMILING MOOSE
March 18, 2008 New York, NY BOWERY BALLROOM
March 19, 2008 Philadelphia, PA KHYBER
March 20, 2008 Boston, MA MIDDLE EAST CLUB
March 21, 2008 Virginia Beach, VA STEPPING OUT
March 22, 2008 Wilmington, NC THE SOAPBOX LAUNDROLOUNGE
March 23, 2008 Raleigh, North Caroline VOLUME 11

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